Monday, December 23, 2019

Mark Twain Essay - 1682 Words

Mark Twain was the pen name of Samuel Langhorne Clemens, one of the major authors of American fiction. Twain is also considered the greatest humorist in American literature. His varied works include novels, travel narratives, short stories, sketches, and essays. His writings about the Mississippi River, such as The Adventures of Tom Sawyer, Life on the Mississippi and Adventures of Huckleberry Finn, have proven especially popular among modern readers. I feel that many of Mark Twains writings are greatly influenced by experiences that he had to deal with throughput his life. In fact, Twain centers several of his stories around his boyhood dreams on the Mississippi. This is the very subject that his pen name which means two fathoms, a†¦show more content†¦Here the young Twain experienced the excitement of the colorful steamboats that docked at the town wharf, bringing comedians, singers, gamblers, swindlers, slave dealers, and assorted other river travelers. Twain also gained his first experience in a print shop in Hannibal. He used this experience when he went to work for a newspaper and printing firm in 1847 after his father died in debt. This is where Twain gained much of his knowledge since he had little formal schooling. In 1853, Twain left Hannibal, displaying the yearning for travel that he would experience throughout his life. He stayed briefly in cities such as St. Louis, New York, Philadelphia and Cincinnati, work ing for low wages in print shops. He then traveled to Keokuk, Iowa, to assist his brother with more printing business. In 1857, Twain made plans to travel to South America, and in April of that year, he started down the Mississippi River toward New Orleans. It was on this trip that Twain made a decision with important consequences for his life and career. He met a pilot named Horace Bixby who revived Twains boyhood dream of learning the river. So, instead of traveling to South America, Twain persuaded the riverboat pilot to teach him the skills of piloting. By April 1859, Twain had become a licensed riverboat pilot and he continued with this job until secession of the South from the Union closed the river. Mark Twain served briefly in the Marion Rangers, a militia company whichShow MoreRelated Mark Twain Essays1018 Words   |  5 Pages Mark Twain, a Racist?Mark Twain was a man that was way ahead of his time. In a time when people were judged on color,Mark Twain grew up in Florida, Missouri (Mandelbrot, Twain). In Missouri and Louisiana combined there were less than one half a million white persons (Chang, Twain p. 21). Which meant the black population was abundant. While growing up Twain had no telegraph, no railroads, no stage lines of any consequence (Twain, www.marktwain.com). Also maps were scarcely ever found. So Twain didn’tRead More Mark Twain Essay1449 Words   |  6 Pages Mark Twain was a pilot, a comic lecturer, a humorist, a short story writer, and a novelist, to name a few of his many accomplishments. On November 30, 1835, Samuel Langhorne Clemens, otherwise known as Mark Twain, became the first man of any importance ever to be born west of the Mississippi River. He has become an icon as the American writer. This is because his way of writing cannot be simulated by Europeans or anyone else, due to the fact that the western setting of America creates aRead MoreRighteousness, By Mark Twain2411 Words   |  10 Pagesauthor, Mark Twain, it is clear from his work that he has addressed the question of righteousness. As we take a look back in time from the lens of Twain s early life, this question of righteousness becomes very relevant. Growing up during the mid 1800s in Missouri, a place rampant with slavery, Twain was able to explore the American soul with wit, buoyancy, and a sharp eye for truth. Eventually he would soon come to realize the deep racial problems that existed in the south. For the young Mark TwainRead More mark twain Essay1481 Words   |  6 Pages Samuel Clemens/Mark Twain 1835-1910 Samuel Clemens was born on November 30, 1835 in Florida, Missouri, the sixth of seven children. At the age of four, Sam and his family moved to the small frontier town of Hannibal, Missouri on the banks of the Mississippi River. Missouri, at the time, was a fairly new state (it had gained statehood in 1820) and comprised part of the countrys western border. It was also a slave state. Sams father owned one slave and his uncle owned several. In fact, it was onRead MoreEssay Mark Twain2590 Words   |  11 PagesMark Twain As one of Americas first and foremost realists and humorists, Mark Twain, usually wrote about his own personal experiences and things he knew about from firsthand experience. # Two of his best-known novels show this trait, in his Adventures of Tom Sawyer, Twain immortalized the sleepy little town of Hannibal,Read More Mark Twain Essay1401 Words   |  6 Pages MARK TWAIN a.k.a. Samuel Langhorne Clemens nbsp;nbsp;nbsp;nbsp;nbsp;quot;Mark Twain, which is a pseudonym for Samuel Langhorne Clemens, was born in 1835, and died in 1910. He was an american writer and humorist. Maybe one of the reasons Twain will be remembered is because his writings contained morals and positive views. Because Twains writing is so descriptive, people look to his books for realistic interpretations of places, for his memorable characters, and his ability to describe hisRead More Mark Twain Essay2338 Words   |  10 Pages Samuel Langhorne Clemens, better known as Mark Twain, is perhaps the most distinguished author of American Literature. Next to William Shakespeare, Clemens is arguably the most prominent writer the world has ever seen. In 1818, Jane Lampton found interest in a serious young lawyer named John Clemens. With the Lampton family in heavy debt and Jane only 15 years of age, she soon arried John. The family moved to Gainesboro, Tennessee where Jane gave birth to Orion Clemens. In the summer of 1827 theRead MoreMark Twain Research Paper900 Words   |  4 PagesName -- Professor Reber English 1113 10 October 2012 Mark Twain Mark Twain was a world renowned novelist and a beloved American Writer. He wrote things about what was happening in the world around him and is also a huge part of American Literature. Although Mark Twain is a famous novelist his home life, background/achievements, and greatest accomplishments are what made him who he is today. Mark Twain was more than the man we all know. For one thing, he was born as Samuel Langhorn ClemensRead MoreLife on the Mississippi by Mark Twain1523 Words   |  7 PagesLife on the Mississippi by Mark Twain is his memoir about vital river life during the steamboat era and a remembrance of it after the Civil War. . Mark Twain (1835-1910) grew up Samuel Langhorne Clemens on the Mississippi River in the small town of Hannibal, Missouri. Twain was a journalist, essayist, and writer of short stories and novels. Mark Twain tells of his life on the river, humorous stories, and a glimpse of his life during his childhood. This Memoir displays a detailed account about howRead MoreA Brief Biography of Mark Twain668 Words   |  3 PagesMark Twain was born on November. 30, 1835 in the small town of Florida, MO. Mark’s birth name was Samuel Langhorne Clemens. In 1839, the Clemens family moved 35 miles east to the town of Hannibal, in Mississippi. Mark kept to himself and in doors in his early years because of poor health and sickness. That was the case until he became years of age. He recovered from his illness and started playing outside with the rest of the children. Growing up his Father was a judge and worked a lot. He also

Sunday, December 15, 2019

How to Motivate Employees Free Essays

In today’s world managers face challenge in making employees perform his or her task efficiently. Employee satisfaction is utmost important in successful completion of work in an organization. For job satisfaction apart from monetary value job motivation is important. We will write a custom essay sample on How to Motivate Employees or any similar topic only for you Order Now Each person has different motivation for working. Some people work for money, some work for recognition and some may work since they have passion towards they do. However whatever be the personal causes for job motivation may be the bottom line fact is that everyone works for money, whatever it may be called compensation, salary, bonuses, benefits or remuneration. But money is not the sole factor to motivate an employee towards the work. For example manager might increase salary or may give bonus to an employee but it may not motivate the employee, reason is that unless and until the employee is satisfied with his or her job he would not be dedicated towards the job. Managers need to think of innovative ways to motivate employees. When an employee achieves something managers need to give recognition and praise the same. It helps if he/she acknowledges the performance of the employee in front of the entire work force in the office. Awarding appreciation certificate, ‘Keep it Up’ notes on a regular basis helps a mile to keep an employee engaged, which monetary benefits may not achieve. These acts as recognition and matter of pride for the employee. Recognition can be given at meetings or company-sponsored social gatherings, office lunches, outbound etc. Employers can create an employee newsletter to share updates and recognition. They may also post a bulletin board for employees to share news, hobbies, and recognition. Managers need to hold periodical staff meetings and should communicate openly with the employees. One to one coaching is important for career development. Employees need to know what is potentially ahead for them, what opportunities there are for growth. Regular monitoring process should be done to set the career path for the employee. Employees are human beings so managers need to treat them patiently. Employers can congratulate the employees on life events such as new babies and can wish them on their birthdays, marriage anniversary, Diwali and Christmas by giving them cards. Managers can call an employee into office just to say thank you without discussing any other issue. If any task is fulfilled by the employee, managers can write a thank you card or e-mail. They may send a card to the employee’s spouse/family thanking them for their support. Employers should take employees for an informal lunch and dinner once a week. Managers should call for frequent parties to motivate the employee throughout the year. This will create a bond of togetherness among the employees. Employers should make employees understand that how much he or she is important resource for the organization and if possible should arrange some interaction with the company’s customers. These non-monetary ways motivations are small acts on the part of management but they make huge impact on an employee’s job career. Apart from getting attracted towards money when an employee is motivated to do his or her job then only a sense of bonding and high levels of commitment is developed and an employee thus will perform efficiently. How to cite How to Motivate Employees, Papers How to Motivate Employees Free Essays How to Motivate Employees BUS 201 Principles of Management Prof Brittney Davis By Alesia Smith March 18, 2013 How to Motivate Employees The typical employee needs to be able to provide for their family as well as have job security. At the same time an employee needs to have social interaction with in the work places as well as feel good about his or her self and have respect from others in the work place. Employees want to know that manages realize their full potential in the work place. We will write a custom essay sample on How to Motivate Employees or any similar topic only for you Order Now Meeting the needs of employees give the organization better workers who take pride in the company they work for. The best way to do this is by giving an example of motivation in action when working in a restaurant as a cook the manager did all the training of employees. Mr. Andrews first step was hire a person that needed a job and was willing to work hard. Although she cooked at home it was a big difference for her since this was her first job since her children were little. She had been everywhere looking for work but no one was willing to take a chance on her. By hiring her, he gave her self-esteem a lift he also told her he had confidence that she would do a great job. By hiring her he knew that she would work hard as well as do the best she could, and be more willing to learn all aspects of the business. The fact that she went from no income to an income filled the personal need of providing for her family as well as the self-esteem need by his faith in her ability to do the job. â€Å" By providing a level of pay that enables a person to buy food and clothes and have adequate housing. † ( Jones George2011) After two weeks training she was places on the night shift from ten pm to six am this gave her chance to enhance her ability as a cook since it was a slow paced shift. Mr. Andrews used the employees on each shift to assist him in evaluating the employee’s ability to work well with others as well as how well they did their job on that shift. By doing this How to Motivate Employees he made each employee feel important to the business and motivated them to do their best to serve customer. Mr. Andrews gave raise as well as gave promotions to his employees based on their evaluation. Employees knew that the better job they did the more pay as well as moving up in the company. Within six months the employee he hired move up from shift leader to second shift manager which made her feel even better about herself and her ability to do her job. â€Å"By granting promotions and recognizing accomplishment†(Jones George2011) such as the above instant he fulfill her self-esteem needs again making her feel capable. The fact that Mr. Andrews set a good example for his employees earns their respect and they earn his by their performance at work. Everyone worked as a team and enjoyed working for him and the company and always put forth their best effort to meet customers’ needs as well. Our book states â€Å"that motivation is high when workers believe that high level of effort leads to high performance and high performance leads to the attainment of desired outcome. † (Jones George 2011) I believe that Mr. Andrews meant the expectancy theory in the fact that he knew that his employees would give a high performance and have a good outcome from it. Everyone wants to move forwards in a company and that is what helps them to perform better, employees knew that under Mr. Andrews’s management they would move up in the company as well as have job security. The fact that he expected more of his employees told them that they could do more for their company so they also had high expectation for their selves as well. Mr. Andrews fulfilled all the requirement of hierarchy of needs as you can see by the way he conducted hiring of employees, to training, and promotion of his employees. Employees were proud to work for him and benefit from his business management knowledge. How to Motivate Employees Reference: Jones, G. , George, J. (2011). Essentials of contemporary management (4th Ed. ). Boston: McGraw-Hill Irwin. How to cite How to Motivate Employees, Essay examples

Saturday, December 7, 2019

Case Study in Finance for AGL Energy Ltd- myassignmenthelp.com

Question: Discuss about theCase Study in Finance for AGL Energy Ltd. Answer: Introduction For any sale contract there must be willingness to buy and willingness to sell. The following is a negotiation of the sale of a nuclear power plant from CS energy to AGL energy Ltd. . This is a report on the negotiation process and the outcome from the whole process. To start with, the CS Energy ltd introduced some requirements which they considered non negotiable for the sale of the nuclear power plant. Some of the requirements are absurd to say the least .The following are the requirements introduced by CS Energy Ltd which they considered as non negotiable. My team shall be acting as a representative of AGL energy Ltd Background AGL energy ltd wants to buy a nuclesr power plant at $1.6 billion. The problem is that CS energy had already placed this price tag even before AGL energy got the opportunity to value the plant(National Restaurant Association., 2013) .The company demands to be represented on the AGL energy ltd board of directors so that they can monitor any decision making relating the company (Cassedy, 2004).There are some non negotiable conditions that the seller wants to be done for example,CS requires veto or final approval right on any contractual supply of electricity, any uranium related decisions made by the AGL energy Ltd and also to have a say on any board modification (Northington and Gerard, 2011). The last non negotiable requirement introduced by the company is that the nuclear power plant to be located near Mount Isa (which is the approved site) for security reasons. During the meeting with representatives of CS ltd there were some requirements that the company wanted to be fulfilled before selling the nuclear power plant to AGL Ltd. ). All the non negotiable requirements brought on the table by CS ltd are too much for a company that is genuinely interested in selling the nuclear power plant (Harding and Harding, 2001). References Cassedy, P. (2004).Finance. San Diego, Calif.: Lucent Books. Harding, M. and Harding, M. (2001).Purchasing. New York: Barron's Educational Series. National Restaurant Association. (2013).Purchasing. Upper Saddle River: Pearson Education (US). Northington, S. and Gerard, G. (2011).Finance. New York: Ferguson's.

Saturday, November 30, 2019

The Role of Culture in Socio-Emotional Development Essays

The Role of Culture in Socio-Emotional Development Culture passes down the expectations for social and emotional conduct from one generation to the next. Be liefs about what is healthy and dysfunctional in socio-emotional development differs among societies and across groups over time (Woodhead, 1996) . In order to uphold children's right to develop based on what is normal for their context, a perspective is demanded that is inclusive of a variety of developmental paths that promote the well-being of the chil d (Woodhead, 1996). Bronfenbrenner and Morris' (1998) transactional-ecological model posits there is a "bidirectional-influence" involved in shaping interactions between children and their context, meaning the child's behavioral interactions mold and become molded by these spheres of influence. With young children, the majority of their culture is derived from the home, religion, and community. Accordingly, educators can be mindful of how their own cultural values impact their beliefs, bi ases, behaviors, and teaching methods. This can unlock different ways of responding to bias and including culture in the classroom in ways that promote positive socio-emotional development. Family A part of natural social development is the desire to belong to a cultural group and be accepted by its members. The family is the long-term cultural group, and instead of working to promote acculturation of the dominant beliefs about how children should develop socially, there should be efforts to integrate aspects of family culture into classroom interactions in ways that support students. At home, behavioral expectations and rules come from consistent or inconsistent parenting, sibling interaction, and interaction with the family. However, discipline may be enacted by grandparents, aunts and uncles, older cousins, and close friends of the family Consequently, teachers should inquire about the important players in the child's life that help shape and model behaviors. These players can be used as potential cheerleaders and referenced for input on behavior modification with consent from primary caregivers. In many cultures, children as young as 3 or 4 have responsibilities or chores that are vital to the function of the home. Including the ways that children may be integrated into the home and community can show appreciation for the values of a culture. Children benefit from being "active contributors" to their classroom and can benefit from becoming connected with and depended upon by others (Punch, 2001 p. 818; Weisner, 1989). This responsibility can promote competence, self-efficacy, and skill development. Incorporating more responsibility for students in the classroom sends the message that the teacher believes they are competent and can be responsible for helping the classroom community function. This can include having each child and family be responsible for an integral part of the curriculum each week or as simple as having a child feed the classroom pet as their weekly job. Religion Learning about various belief systems and promoting an understanding of how they are beneficial to each person's way of being should begin in early childhood. Understanding the values of other cultures can help teachers promote observation of rituals in school in ways that do not interfere with the curriculum. Teachers can also help the child and family develop language for talking about what they are doing when and if they are questioned by peers. A positive regard for a child's active participation in family cultural activities is one way teachers can validate a student's socio-emotional development. Teachers should be willing to support families and students in finding the words to express their activities with peers to further interest and build connections to other student family customs. Community Community impact varies based on location and resources. Some communities have more funding than others to provide services that help promote youth engagement in productive activities, such as arts, sciences, sports, and nature. Teachers can develop a list of likes, dislikes, and interests that may lead to connections between students and possibilities for additional activities. At all times, educators should be mindful of the cost of recommended programs as many families may not have the means to finance additional activities, and presenting the idea to the child before speaking with a parent may result in disappointment. However, this does not mean that the only programs suggested to low-income families should be free because this underestimates the ability of

Tuesday, November 26, 2019

WW2 effctes on the world essays

WW2 effctes on the world essays effects of the bombing of Hiroshima and Nagasaki: The Atomic bomb was created using the scientific discovery of Albert Einstein that E=MC2 . When it was dropped, little was known about the actual power in which it contained. During World War Two, two of them were dropped in Japan in Hiroshima and Nagasaki. The damage was so drastic, it ended World War Two and they have never been used in a war since. The short and long term effects were also very drastic and caused many major changes in the world. From the creation of a new Japan to the Anti-nuclear war pacts still around today, it had many effects. In 1941, Japan felt it was time to conquer China and to fortify itself for any counter attacks that were to take place after their major attack. The major attack was on Pearl Harbor in America. The spurred America into joining World War two on the side of the Allied forces which led to the eventual downfall of Japan and Germany. One of the major factors that made America such a large factor in the winning of the Allied forces was the creation of the atomic bomb. Albert Eienstein, an acentric scientist who escaped Germany to America before the concentration camps were started, invented the theory which was the major factor in creating the atomic bomb. Energy equals mass times the speed of light squared or E=MC2. Meanwhile in Cambridge, England, the reverse process was seen. John Cockcroft and E. T. S. Walton broke apart an atom. The fragments had slightly less mass in total than the original atom, but they flew apart with great energy. It seemed like their was going to be no end to the bloodshed that was taking place during World War Two. America was faring very well against Japan, but the more men that were killed, the more men that appeared. The death count was rising steadily and rising fast. Something needed to be done to end the war. Noone was sure of the power of the atomic bomb, but thy were sure it was g...

Friday, November 22, 2019

Analysis Of Jane Eyre s The Madwoman s The Attic Essays Jane Ey

On the surface Bertha’s existence is seen as an obstacle to Jane’s happiness with Rochester and a scandalous secret shame of Rochester’s. A closer examination of Bertha’s circumstances and how she came to be at Thornfield can conclude that her madness is simply product of being alleviated of both her wealth and independence in the male-dominated society of Victorian England. Her regression into a madwoman due in part to her confinement is carefully surmised from Jane’s first impression her when she is i... ...of the Victorian era and perhaps, in some ways, by having such a placid protagonist and a passionate minor antagonist could be reflective of the authors own conflict between submissiveness and rage. The madwoman in the attic, a phrase employed by theorists Gilbert and Gubar (Donaldson, 2002) as they developed an argument about what exactly the â€Å"Madwoman in the Attic† represented. Perhaps she embodied all the pain and rage that the author of the text felt. One can be locked away, hidden, diagnosed as mad, however, you cannot ignore the intensity of her character: her hardheartedness, sexual potency and mind make her an unforgettable character. Instead of doing away with such a burden of a person the character chooses to end her own life. If the madwoman in the attic was reflective of Bronte herself what might it mean for her to kill off her fictional passionate self?

Wednesday, November 20, 2019

Cloud Computing Research Paper Example | Topics and Well Written Essays - 2000 words

Cloud Computing - Research Paper Example It is well known that emerging technologies can bring in newer market opportunities, with improved data and information storing, sharing and communication. Among them, the emerging Informational technological concept of Cloud Computing brings in many benefits to the organizations, and thus has great potential for future applications. So, if this emerging technology is taken advantage of, it would benefit the companies by helping to address the business needs of the client, thereby encouraging its business growth through good profits and lowered costs. Both big organizations as well as smaller firms are adopting this technology to fulfill their own needs. So, this paper will look at the technology behind this concept and how it could impact the organizations, which utilizes it. Cloud computing is an Internet-based computer network with the main role for ‘outside’ or ‘virtual’ servers, without the need to establish and maintain in-house infrastructure. The data, softwares, applications, etc stored in those servers can be accessed by computer users from anywhere through a web browser by paying subscription charges, based on the ‘services on demand’ concept. â€Å"The storing and accessing of applications and computer data often through a Web browser rather than running installed software on your personal computer or office server†. (cloudcomputingdefined.com).The fundamental concept behind Cloud Computing got originated in 1960s, when the American computer and cognitive scientist John McCarthy opined that â€Å"computation may someday be organized as a public utility†. (Frangulyan). This rings true because the main characteristics of Cloud Computing is computing in a public or external environment. This ch aracteristic was further explored in comparison with the electricity industry by Douglas Parkhill in his book, "The Challenge of the Computer Utility", published in 1966. The Cloud

Tuesday, November 19, 2019

US Intel Community Essay Example | Topics and Well Written Essays - 1000 words

US Intel Community - Essay Example The great thing about this agreement is that there is a common face to it and is apparently diplomatic and open addressing on alien nations1. But there is as well a dark and covert side and although they allegedly are not appropriated to operate domestically, they do act domestically through the big private institutions - enforcing the policies of the UN Organizations. Understanding that explains how UN policies are interconnected and enforced in the United States. From the start of this nation history, there have been two sects - Internationalists and Nationalists. The Nationalists were our Founders. The Internationalists were the Tories - oppositions of independence. Traditionally, the military have been accountable for interior security and homeland defense. The National Security Act of 1947 regrouped the leadership of the armed forces following Second World War, validating a Defense Department (DOD) with a Secretary of Defense (SECDEF) that content directly to the Commander-in-Chief. As we now acknowledge, the NSC was not arranging a great job aligning all the facets of Office of Homeland Security2. For instance, border security was addressed in a split way by a number of agencies. Intelligence was not being effectively shared. To start with, from ethical point of view, the National Security Act of 1947is an act that governs all partaking office with origins and roots from the US governance. Taking the account that United nation is excluded from the provision of United states intelligence information is unethical on account that the organization has rights as far as the laws is of concern. The organization has been of help in identification of individuals disputes and always alerted the States on any prevailing measures needs to be taken just on time. 2. How would you define "morally intolerable" and "morally acceptable" from an intelligence operation perspective concerning national security? Is torture of terrorists or enemy

Saturday, November 16, 2019

Emile Durkheim Essay Example for Free

Emile Durkheim Essay Emile Durkheim was a French sociologist who is considered to be the founding father of sociology. His contributions were in sociology, Anthropology and religions studies. He published and lectured sociological studies in topics like education, crime, religion, suicide and division of labor. Durkheim was born in Pascoag province of Lorraine, formerly in Germany but presently in France, in 1859, April 15. His family line was of rabbi but he rebelled against this title while still a kid. Much of his work was to show that religions bases were from social issues and not a divine issue. Though he rebelled against his family rabbi tradition, his relationship to the family and the Jewish community was still intact. Most of his collaborators and students were drawn from the Jewish community and was even confirmed under the Jewish traditions at the age of thirteen. He followed the regular system in the secular school and at the same time studied Hebrew, Talmud and Old Testament. He at one time acquired some numinous skills in Catholicism from his female teacher who was a catholic herself. However, soon after, he developed some doubts in religion and withdrew his involvement in it. In the college d’Epinal, he was a precocious scholar and this earned him some prizes and honors. This motivated him towards his ambition and transferred to Lycee Louis-le-Grand, a French high school in Paris. Later in 1879, he joined Ecole Normale Superieure a training institution for French scholars. In the ground, he met some major scholars marking French intellectual life. These were; Henri Bergsona a vitalism philosopher, Jean Jaures a social leader, Rauh, Golot and Blondel all philophers and Peirre Janet a psychologist. His interest is a scientific view to society earned him some opposition towards Ecole Normale academic system. It contained no social science which was Durkheim interest. Instead, humanistic studies dominated the academic system. He rebelled against a course that privileged reading of Latin prose and Greek verse and felt recent scientific discoveries and philosophical doctrines should have been the privileged. He was for a solid and structured learning rather than elegant dabbling system which was even rewarded. In 1882 he finished 2nd last in his graduation class. Despite his rebel nature, he had some good friends like Jean Jaures – a socialist leader. He was known to be intelligent, dedicated, a good moral and scientific instructor. (Caser 143) After spending a year in Germany studying sociology, he returned to Bordeaux where a teacher’s training school had just been started. There, he taught social sciences and pedagogy. He was credited for introducing social sciences in the French curriculum. However, his argument that social science could easily explain morality and religion was criticized. Thereafter in 1890s, it became Durkheim’s period of his significant contribution. In 1893, he published his doctoral dissertation â€Å"The Division of labor in Society†, which was a study of how social order was maintained in differing societies. 1895 published â€Å"Rules of the sociological method† manifesting on sociology definition and how it is supposed to be done. One the same year, 1895, he founded Department of Sociology at the University of Bordeaux. In 1898 he published his increasing students and collaborators works in â€Å"LAnnes Sociologuque† a journal he had founded. In 1897, he published â€Å"Suicide† a study providing examples of what the sociological monograph might look. He used quantitative methods in criminology to explore the different crime rates among Protestants and Catholics. He found the strong social control among catholic reduced suicide rates. In 1902, Durkheim was the permanent chair of education and sociology. In the same year 1912, he published his major work â€Å"The elementary forms of Religious life† During the world war which was characterized by propaganda, Durkheim dropped his position on politics which was patriotic rather than internationalism. His former students had died in the war including his own son. This caused Durkheim mental blows. He had lost his son and his rational secular life had been affected by the war. In 1917, he suffered a stroke from emotional strains and exhaustion, recovered months later and resumed to work but later on the same year died. Emile Durkheim was laid to rest in Paris. (Emile Durkheim) His theories and ideas mainly focused social structural assertions of human social tribulations. He covered the social facts, division of labor, education, crime, punishment law and suicide. In social facts, Durkheim felt that the society is much more than what it meant. He incorporated issue like ethnic and religion background. His priority was not on what influences individuals behaviors or acts but in social facts. His argument about social facts is that its existence is more objective and greater than individual’s actions and who makes a society. He argued that only if people in a society were oriented to a common symbolic representation sets, to a common assumption about the environment, could moral unity prevail. Without them any society irrespective of its modernity or primitive nature would degenerate and decay. (Coser 144) In religion, his views are that it is a pervasive aspect in social structure. It is more human oriented aimed at uniting communities. He looks at it effect on an individual and the way they behave, how it can divide a community and its role in the society. Durkheim defines religion as a cultural system of commonly shared beliefs and rituals that provides a sense of ultimate meaning and purpose by creating an idea of reality based on super natural powers (Giddens 534) In division of labor, he argues that despite it aim for material and intellectual development in the society; it has a moral factor more important in that it enhances social unity among people. He argues that people have something in common. This is what binds them together along traditional lines for they are more or less the same. The highly complex division of labor in modern communities was influenced by ‘organic’ solidarity. Specialization and social roles tie individuals to one another. He argues law is a major symbol in the social unity. Punishments acts in it are meant to sustain the unity. Law is not meant to punish but restrain the existing unity. Durkheim called the breaking of social norms state of anomic. (Calhoun 47) He tried to argue suicide by comparing its rates among the Protestants and Catholics. There was less suicide cases in catholic than in protestant. According to him this was as a result of catholic strict norms. His work has influence control theory of sociology. His view on punishment is that it is important in the society setting. He argues social solidarity can only be maintained through punishment. To avoid law breakers who in turn threaten the social unity in a society, punishments act as a threat. However, he calls for a relevant punishment amount claiming it threatens immorality. On crime, he feels it is useful as it leads to reform. It is a response to a pressing social tension and therefore flushes out the pressing issue off the society. (Parsons 32) As a teacher, he had interest in education. He felt it is an important entity in the social structure as it strengthens social cohesion, maintains social roles and maintains division of labor. Emile Durkheim has over the years influenced sociology scholar. In most cases, they have based their studies in his arguments. In most education curriculum, his sociology initiative has been incorporated. His arguments in almost all the areas in social structure have influenced the modern society. Major education institutes offers courses on sociology all over the world. The study of criminology has based its findings in Emile’s ideas. His sociological theories and ideas have been used to explain the causes of crimes in a society. Policy and law makers have used Durkheim’s ideas in making the law. Courts too in their making of judgments they have based it on his ideas. For example cases of suicide and crimes. His findings have been very significant in trying to understand terrorism and terrorism acts. In the modern society, this has been a major threat to the international unity. Religion has been known to be the root cause of such terrorism acts. The 9/11 us terrorism act was by Islamic extremists. The social control in Islamic does not restrict this and therefore it may not look more of a crime to them. Religion has influenced the society greatly, from politics, rituals and practices. On the religion set social norms, members have behaved and acted according to them. Civil wars in most of the word nations are as a result of social norms conflict among different societies. Most of the crimes against humanities have been important in that it has influenced reforms as per Durkheim ideas. Many societies have learnt from past experiences and have significantly reformed to be stronger and united. However, some societies have released social tensions through criminal activities like wars and the end result have been improved unity. This justifies Durkheim’s idea on crime that it is important in reformation. The United Nation body is significant in the world’s unity. The social norms outlined in its organization have a great influence in controlling the world’s societies in their actions. Exploitation is now reduced and independence has prevailed. On the other hand, the larger community i. e. the world is now much more united. Division of labor which is an evident entity in the modern society is more than just sharing responsibilities and roles. It is very significant in social unity. The coming together of specialists from different background has enhanced interaction and understanding among a larger population. In the labor firms, acts that govern a company have been made by their respective policy makers and are significant in the social unity and in role sharing. Durkeim’s scientific views on the society, his contributions and influences are very visible in the modern society.Therefore, he deserves acknowledgment as the founding father of sociology. Work cited: Coser, . Emile Durkheim the Person: sociology at hewett 1977. Retrieved on Friday, October 17, 2008 from http://www. hewett. norfolk. sch. uk/curric/soc/durkheim/durkper. htm Emile Durkheim Site: Emile Durkheim biography: mosaic Retrieved on Friday, October 17, 2008 from http://www. emiledurkheim. net/ Giddens, A Griffiths, S . Religion in the modern society: Polity, 2006. 138- 148 Parsons, T. et al . Theories of Society, New York: Free Press, 2006, 33-48 Calhoun, et al: Classical Sociological Theory . Blackwell Publishing, 2007. 45-66

Thursday, November 14, 2019

bar flies Essay -- essays research papers

Bar Flies   Ã‚  Ã‚  Ã‚  Ã‚  When you go to the bar it seems there are always people hanging around much like flies hang around a barn. The people that frequent bars are from many different backgrounds. They are there for a variety of reasons. Some are there to have a burger with friends. Others are spending their time drowning their sorrows with a few drinks. People who frequent bars can be classified into three groups; lifers, regulars, and those who are there to socialize.   Ã‚  Ã‚  Ã‚  Ã‚  The first category of bar flies is the lifers. The lifers are the people that always seem to be at the bar. Lifers spend five to seven nights of the week in the bar. They are not always drinking beer or alcohol often they are drinking coffee and talking with the bar tender. Th...

Monday, November 11, 2019

Ruth case

In order to make the first cut in the list of potential countries, Hannah looked at the penetration strategy, market development, diversification and product development as a strategy for entering a new market. The unused variable that would be helpful would be the political stability, competition and the regulations that might limit the business growth. For research purposes the following were taken in consideration: Population, legal to import USA beef, affinity for American brands, consumer dining bits and amount of beef-eaters in that country.The exhibit number 4 was used to narrow the 200 countries to 33. My top 5 choices are different from Henna's. My choices are Germany, United Kingdom, Singapore, Spain and Bahamas. The main reason for this choice is because Germany is the national largest economy in Europe and has a very high standard of living, which increase the changes of success in this country. United Kingdom has very small political risk and their way of eating is simil ar to this country. United Kingdom also has affinity to American products. Singapore is growing very quick.Their standard of living Is very high and Is one of the most expensive Asian countries to live In. Spain GAP per capita Is the 8th largest in the world. Spain also has a very large population (over 40 million). Their beef eating habits are similar to US. The last one would be Bahamas because even thought Is small, it's a very tourist place. It's full of visitors all year long, increasing the chances of success for restaurants. Bahamas Is second to US In beef consumption. These five countries are meat eaters according to the US Census Bureau of 2012.

Saturday, November 9, 2019

Working Capital

WORKING CAPITALQ1. Which of the following is the primary most objective of working capital? (MCQ)The difference between current assets & current liabilitiesA balance of having liquid assets to ensure the operation is unaffectedManagement of individual working capital componentsWorking capital analysis using ratios(2 marks) Q2. Calculate the Current Ratio & Quick Ratio using the below information. (MCQ)$000Inventory 200Receivables 670Payables 235Bank loan 85Current Ratio 0.37, Quick Ratio 0.27Current Ratio 0.58, Quick Ratio 0.31Current Ratio 1.76, Quick Ratio 1.54Current Ratio 2.71, Quick Ratio 2.09(2 marks) Q3. Pick Co. sold 20% of its inventory on credit for 10% profit. What will be the effect on the quick ratio & current ratio after the inventory sale, if all else is equal? (MCQ)Current Ratio (Increase), Quick Ratio (Increase)Current Ratio (Increase), Quick Ratio (No change)Current Ratio (No change), Quick Ratio (Increase)Current Ratio (Increase), Quick Ratio (Decrease)(2 marks) Q4. Inkle Co has receivables turnover of 8 times, a payables turnover of 4.5 times and an inventory turnover of 2.25 times. Calculate cash operating cycle assuming 365 days in a year? (MCQ)46 Days81 Days127 Days162 Days(2 marks) Q5. Which of the following TWO statements are correct in relation to working capital policies for a manufacturing company and a food retailer? (MRQ)A manufacturing company will need to invest in raw material and result in large amounts to be owed to its customersA food retailer will have a large inventory of large receivables balanceA manufacturing company needs no accounts receivable policyA food retailer will need to consider inventory management policy (2 marks) Q6. Mafia Co is a manufacturing company and has the following periods. Periods DaysReceivables collection 70Raw material turnover 42Work in progress turnover 14Finished goods turnover 42Payables payment 495334032258000What is the time it takes to complete a working cycle? (FIB) Days(2 marks) Q7. Which of the following best describes the working capital turnover? (MCQ)It measures a company's ability to replace its working capitalIt measures the working capital support to the revenuesIt measures the liquidity position of the companyIt measures the profitability position of the company (2 marks) Q8. Yolo Co. has the following inventories:Raw material $600Work in progress $550Finished goods $700Yolo Co has annual purchases of $5,000 with the cost of sales being $2,000. What are the average inventory days for Yolo Co (366 days in a year)? (FIB)23495-317500Days(2 marks) Q9. A company sells toy machine guns in the USA; it yearly sells 15,000 guns at $60/each. It has to receive $56,000 from its customers. In how many days will the company receive all its payments? (MCQ)10 Days23 Days63 Days98 Days(2 marks) Q10. A delay in payment to the suppliers may result which of the following? (MRQ)Future contracts with the suppliers may be disruptedA discount on late payment will be missedGoodwill in the market will be increasedAn increase in the price of products as a compensation (2 marks) Q11. Which of the following is not a typical symptom of overtrading? (MCQ)A significant increase in revenue A bank overdraft reaching its limit A fall in the quick ratio and the current ratio A fall in trade payables days(2 marks) Q12. A company has very high levels of inventory and high cash balances. This is an indication of? (MCQ)Over-tradingHigh cash operating cycle Over-capitalizationLow working capital cycle (2 marks) Q13. Select whether the following statements are true or false. (HA)An increase in sales revenue should likely to increase the level of working capital invested TRUE FALSEA profitability decrease is an indication that the trade cycle has been increased TRUE FALSEUnder-capitalization is the rapid increase in sales as compared to the invested finance TRUE FALSE(2 marks) Q14. Match the following ratios in comparison to identify the over-trading problems. (P;D)A significant increase in sales Customers are paying late than their credit period Current liabilities are in excess of Current assets WORKING CAPITAL GROWTH % QUICK RATIO % INCREASE IN RECEIVABLES(2 marks) Q15. Unto Co is an online sales company which has established its business in the past two years. The CFO has indicated that the company has expanded its business and gained a good market share in these two years but to able to continue further they will need to manage its working capital effectively. Which of the following actions might help overcome Unto Co problems? (MRQ)The shareholders will be asked to inject finance into Unto CoInventory levels should be increased by Unto CoSales of Unto Co should be withheld for some timeRetained profits should be invested back in Unto (2 marks) Q16. An investment policy is the amount of working capital investment needed for a particular company. Which of the following statement related to a conservative policy? (MCQ)Company keeping a low level of inventory will lead an earlier cash operating cycleA lengthy cash operating cycle may lead to high finance costInventory levels ; receivables should be kept at an optimum levelA short cash operating cycle may lead to risky business(2 marks) Q17. Kelp Co has kept its inventory levels at the minimum level from the start of the business. The business was acquired by a competitor and they continued its operation as per their previous owners. In the last three months, the company is unable to meet the supply demands due to a shortage of inventory. The new owner of Kelp Co is unable to recognize the working capital policy. Select the appropriate working capital policy? (MCQ) Conservative investment policyAggressive financing policyAggressive investment policyConservative financing policy(2 marks) Q18. Select the appropriate option. (HA) The efficient management of inventory ; receivables relates to a moderate investment policy TRUE FALSEIf customers pay late to a company this will increase the cash cycle TRUE FALSE(2 marks) Q19. A company needs finance to invest in their assets. Select the appropriate asset in relation to working capital financing policy. (P;D)Assets are bought in their respective seasons Assets continue for more than a year Assets present with the company at any given time of the year NON-CURRENT ASSETS PERMANENT CURRENT ASSETS FLUCTUATING CURRENT ASSETS(2 marks) Q20. Which statement best reflects a conservative working capital finance policy? (MCQ)More short-term finance is used because it's riskyMore long-term finance is used because it improves liquidityMore short-term finance is used to purchase inventoryMore long-term finance is used to pay-off payables(2 marks) Q21. Select the following similarities in an Investment & financing working capital policy. (MRQ)The risk of stock out in the policyThe names used in each policyThe use of assets in the policyThe level of inventory in the policy(2 marks) Q22. Which of the following factors could have an influence in working capital? (MRQ)Company credit policies The future growth prospectThe balance of liquidity & profitabilityThe nature of the companyPayable credit policies of suppliers(2 marks) Q23. Which of the following is a benefit in having a decentralized treasury department in a company? (MCQ) The duplication of workThe benefit of bulk discountingThe low-interest rates applied by the bankThe development of skills of managers (2 marks)WORKING CAPITAL (ANSWERS)Q1. BThe difference between current assets & current liabilities (Definition)A balance of having liquid assets to ensure the operation is unaffected (Objective)Management of individual working capital components (One of the aspects of WC)Working capital analysis using ratios (One of the aspects of WC) Q2. DCurrent Ratio = [200+670] à · [235+85] = 2.71Quick Ratio = [670] à · [235+85] = 2.09 Q3. AThe Quick ratio = IncreaseThe inventory sold on credit, all else being equal receivables (current assets) will increase, so the quick ratio will increase.The Current ratio = IncreaseCurrent assets include Inventory & Receivables. The inventory sold for profit, the receivables increase will be more than the decrease in inventory, the net effect will be the increase in current assets, hence ratio increased. Q4. CReceivable days= (365 à · 8) = 46 daysInventory days = (365 à · 2.25) = 162 daysPayable days = (365 à · 4.5) = 81 daysCash operating cycle = (46 + 162) – 81 = 127 days Q5.A manufacturing company will need to invest in raw material and result large amounts to be owed to its customers (Correct)A food retailer will have large inventory with small receivables balanceA manufacturing company needs careful consideration of accounts receivable policyA food retailer will need to consider inventory management policy (Correct)Q6. 119 daysWorking Capital Cycle= (70+42+14+42) – 49 = 119 Q7. BQ8. 91 daysRaw material days = (600 à · 5,000) Ãâ€" 366 = 44 daysWork in progress days = (550 à · 2,000) Ãâ€" 366 = 101 daysFinished goods days = (700 à · 2,000) Ãâ€" 366 = 128 daysAverage days = (44 + 101 + 128) à · 3 = 91 days Q9. BSales = 15,000 Ãâ€" 60 = 900,000 Receivable days = (56,000 à · 900,000) Ãâ€" 365 = 23 days Q10. Future contracts with the suppliers may be disrupted (Correct)A discount on early payment will be missedGoodwill in the market will be decreasedAn increase in the price of products as a compensation (Correct) Q11. DOvertrading is business trying to do too much too quickly with too little long-term capital. The payment period to accounts payable is likely to lengthen (not shorten). Q12. COver-capitalization represents an excessive investment by a business in its current assets. In the case inventory & cash balance both relate to current assets of a business. Q13. An increase in sales revenue should likely to increase the level of working capital invested TRUE A profitability decrease is an indication that the trade cycle has been increased TRUE Under-capitalization is the rapid increase in sales as compared to the invested finance TRUE Q14. A significant increase in sales Working capital growth %Customers are paying late than their credit period % Increase in ReceivablesCurrent liabilities are in excess of Current assets Quick Ratio Q15. The shareholders will be asked to inject finance into Unto Co (Correct)Inventory levels should be managed efficiently by Unto Co Sales of Unto Co should be lowered not withheld completely for some timeRetained profits should be invested back in Unto (Correct) Q16. BIn a conservative policy, the inventory levels & receivables are kept high resulting longer cash operating cycles leading to a need for finance via overdraft facilities. Overdraft results finance cost. Q17. CThe company kept its inventory levels at the minimum having a high risk of stockouts which indicates the Aggressive investment policy was used by Kelp Co.'s previous owners. Q18.The efficient management of inventory ; receivables relates to a moderate investment policy TRUE If customers pay late to a company this will increase the cash cycle TRUE Q19.Assets are bought in their respective seasons FLUCTUATING CURRENT ASSETSAssets continue for more than a year NON-CURRENT ASSETSAssets present with the company at any given time of the year PERMANENT CURRENT ASSETS Q20. BThe conservative policy finances most fluctuating assets with long-term finance and finances all permanent assets with long-term finance. Resulting low risk eventually improving liquidity but decreasing profitability. Q21. The names used in each policy are same only. Q22. All given above are the factors which can influence the working capital Q23. D

Thursday, November 7, 2019

Advertising, The Good With The Bad Essays - Advertising, Free Essays

Advertising, The Good With The Bad Essays - Advertising, Free Essays Advertising, The Good With The Bad Mass Communication Process Thesis Paper Advertising (Chapter 11) Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for the population at large. Not surprisingly, professionals have disputed advertisings effect across the globe. In this paper I do not want to look at the effects of advertising as much as the techniques in which the advertisers choose to convey their message. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques for selling products. One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive techniques Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used quite often. Both hope to attract your attention by getting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical Plain-folks pitch is Toyotas current pitch, Everyday; as in everyday people drive Toyota cars. The Snob approach, on the other hand tries to make you believe that upon the purchase of their product you will be accepted into the elitist society in which you always aspired to be a part of. These advertisements are used when advertising most luxury item s. Another approach is the Bandwagon effect. This approach preys on the keeping up with the Jones fear that most people possess. It also relates to the feeling that if it is good enough for the majority of my peers, it must be good enough for me. Finally, and perhaps the most unethical technique is the hidden fear approach. This technique preys on peoples fear to sell a product. It is most abused by the low involvement products. Deodorant, toothpaste, shampoo and other products that are easily substituted for by their competitors are extremely guilty for this type of advertising. A Deodorant commercial even went far enough to say if you did not use their product, you would be banished by society and forced to live the remainder of your life as a hermit. These hidden approaches are considered to be unethical by most experts in the field. These techniques incite irrational fears in people. The hidden fear approach still it remains as one of the most successful advertising techniques u sed. Another way in which one can examine advertising techniques is through the Association Principle. The Association Principle is summarized by Campbell as the association of a product with some cultural value or image that has a positive connotation but may have very little connection to the actual product. (Campbell 361) This is also a reason that people are distrustful toward advertisers. Using this principal in advertising is just another way in which people are tricked into believing that a product is something that it is not. Cigarettes, when sold in Newport advertisements, are associated with people who have bright white smiles, who are thin, and who are having the most amazing time. When in reality, smokers have a forty percent better chance of being depressed, ninety-five percent of smokers are over weight, and everybody knows that a smoking turns teeth yellow. This is just a small example of the association principle, but you can clearly see how it works. In another example de monstrated in Campbell, The Gallo Wine Company advertised an entire line of wines featuring two older entrepreneurs as the owners of the Bartley & Jaymes Company. This company was a total fabrication that the Gallo

Monday, November 4, 2019

Presented as a Journal opinion article Essay Example | Topics and Well Written Essays - 750 words

Presented as a Journal opinion article - Essay Example These for sure interests and attracts the Wall Street Journal readers. To start with, proper shelter is one of the fundamental needs of people. This in some cases is not the case as many people lack proper shelter due to certain conditions like poverty, drug addiction among others. The price of houses in America has rapidly gone up leaving many Americans to afford the set home prices. However, the house prices may reduce a little bit during their bubble peaks but still high costs affect Americans during this period (Izzo Web). Accordingly, mortgage rates have also increased recently leaving Americans with no choice but to cope with the situation. Arguably, about half of the population is not married, about 40 percent of children are born out of wedlock, and the number of working women and working men are closely related. Joint filing does not really matter nowadays in serving the social objectives as majority of the Americans are driven by individualism. In this case, â€Å"reframin g the tax to various families will assist in solving certain problems and at the same time create more† (Izzo Web). Those dealing with tax operation should therefore be concerned with the social change in the society, and we can as well argue that the power of the yield curve for future growth has risen. Another burning economic issue that is of interest of the Wall Street Journal readers is based on the relationship between the cities and the entrepreneurship. People are very interested in cities and their role in promoting startups to facilitate the nourishment of entrepreneurship. The creating and growth of business activities continues to diminish for some time now. The question that many Americans ask is; what in particular the American cities can do in order to support the home-grown businesses? (Casselman Web). The fact is, the cities cannot devote their full support to the business as most American economists argue that the government has the capability to protect, sup port and promote entrepreneurship and maintain the nourishment of these businesses. However, entrepreneurial cities also share qualities like â€Å"access to smart capital, the availability of role models, and a mix of large and small businesses† (Casselman Web). All these qualities are very significant in the growth of American businesses. The last pressing economic issue currently is unemployment and the job openings. Although the U.S has been working hard on how to recover economically for about four years now, the issue of unemployment still prevails but not as it were before. In April 2009, for every job opening, there were three Americans ready and willing to go for the job and work (Cronin Web). The situation got worse in July where there were six people going for the available opening job. The job market faces difficulty of meeting the needs of many jobless people. With many jobless Americans willing to work, the job openings have reduced making it difficult for the m arkets to absorb all of them. However, reports have indicated that the hiring rate has increased tremendously even after the job opening reduced (Cronin Web). In a nutshell, whenever there is a challenge in the economy of any state, there has to be consequences and in most cases negative ones. High cost of living, unemployment and reduced business activities are some of the negative impacts posed by poor economy. Stiff competition among the job seekers any available job opportunity is

Saturday, November 2, 2019

Marketing Services Versus Products Part II Assignment

Marketing Services Versus Products Part II - Assignment Example Other similarities and differences between products and services include the fact that products are tangible whereas services are intangible by nature and that both products and services can be promoted through advertising and public relations. The fact that products are tangible significantly affect the customization of products in the sense that customization of products allows the end-users to customize the product physically based on what they have specified. Customization of services is much more different in the sense that it focuses on the provision of easy ordering and faster delivery service to the customers. It is important to note that standardization and customization are two different things when it comes to developing the quality of service. For example, as compared to standardization, customized service allows the customers to enjoy more flexibility when it comes to service they receive from the provider (Lamb, Hair, & McDaniel, 2013). It means that standardized services are less flexible. In relation to the marketing mix, Reggie mentioned that both products and services should satisfy the need requirements of each customer. For instance, products which refer to both products (i.e. smart phone) and services (i.e. legal services) should create positive experience to each customer whereas promotion should advertise or create public awareness about the quality and uniqueness of the company’s products and services. Additional similarities between the marketing of products and services include the fact that both products and services can be differentiated through branding (Perreault, Cannon, & McCarthy, 2014). Differences between the marketing of products and services include the fact that products can be marketed through its packaging but not in the case of marketing services. Therefore, the marketing of tangible items like washing machine can be customized through its packaging but not

Thursday, October 31, 2019

Research Integration Essay Example | Topics and Well Written Essays - 1000 words

Research Integration - Essay Example The volume of data and evidence that was synthesized to come up with the guidelines is quite many which make it quite proper and important to nursing practice. Moreover, many experts were involved in developing this practice guideline such as microbiologists who play crucial roles in the treatment of AOM. To make the article more acceptable is the use of simple language that is easy to understand by all healthcare specialists. It highly recommends the concept of watchful waiting as the best option in handling AOM complications. Block, S. L. (1997). Causative Pathogens, Antibiotic Resistance And Therapeutic Considerations in Acute Otitis Media. Pediatric Infectious Disease Journal, 16, 449–456. This source can be classified as a filtered information article owing to its approach to the handling of AOM. In essence, it reviews and gives a summary of proceedings in a symposium that discussed pertinent issues that are related to increased antibiotic resistance to AOM. In terms of t he kind of evidence, it falls under evidence summary because it delineates different recommendations of handling cases of AOM. Owing to the large volume of evidence surmised in this article, it is quite appropriate and suited for nursing practice. Moreover, it tackles different cases of AOM which may be caused by different pathogens in synergy which makes some AOM cases complicated. In such scenarios, the article is of the opinion that treatment and administration of antibiotics should only be started after the causative pathogens have been positively identified. This in turn ensures that cases of antibiotic resistance are reduced because some antibiotics are not effective in handling some causative pathogens of AOM. Kelley, P. E., Friedman, N., Johnson, C. (2007). Ear, nose, and throat. In W. W. Hay, M. J. Levin, J. M. Sondheimer, & R. R. Deterding (Eds.), Current Pediatric Diagnosis And Treatment (18th ed., pp. 459–492). New York: Lange Medical Books/McGraw-Hill. This is a filtered source because it gives an in depth analysis of different microbial infections that infect around the throat region. It has been noted that the different infections that occur within this region and affect the eyes, nose throat are caused by common or similar pathogens. It follows then that chances are high that infection in any of the parts will automatically lead infection of the other parts. This article can also be classified as evidence based guideline that tables diagnostic procedures as well as the treatment of AOM infections. The suitability of the source for nursing practice is found in the in depth analysis of different methods of handling cases of AOM. In addition, the article provides a chart or diagrammatic representation on how to handle this infection at each step of its progress. McCracken, G. H. (1998). Treatment of Acute Otitis Media In An Era Of Increasing Microbial Resistance. Pediatric Infectious Disease Journal, 17, 576–579. Information is synth esized and analyzed about the rising resistance of pathogens that causes antibiotics to. Moreover, a guideline is also provided that gives the way forward on how to handle these complications and as such the source is a filtered source. In terms of evidence, it can be classified as

Tuesday, October 29, 2019

Data Warehouse Business Pla Assignment Example | Topics and Well Written Essays - 1250 words

Data Warehouse Business Pla - Assignment Example The company’s data management and knowledge by its personnel and use of the internet in data warehouse are clearly explained. Under internet use, web revolution in data warehouse has contributed towards the growth of many business organizations. IT planning and analysis processes are vital in the operation and growth of any company that deals with data warehouse. Lastly, a summary of main areas or factors that contribute towards the success of the company are illustrated in the business plan. Overview and Structure of the Business Data Ware House Business The main activity of data warehouse business is to provide data resources for external public health partners. This is a vital idea because Local Public Health Agencies (LPHA) only targeted the primary stakeholders and need to access county-level data regarding health indicators. Based on the health indicators, the business will determine the content of the warehouse that will enable LPHA to effectively plan and evaluate oper ations (Khan, 2005). Objectives of the Business The first objective of the company is to improve the levels of information accessibility where the public health partners can access information from data warehouse. The second objective is to promote quality decision-making process by the company’s management. ... Activities involved in this stage include gathering or collecting high-level data requirements of the warehouse and evaluating expectations of the various users such as casual and power users. The last stage is the definition of the data warehouse project and its scope. The scope of the business will function as the business plan of the data warehouse that outlines the objectives and the vital success factors of the business (Khan, 2005). The Infrastructure and Information Systems Needs of the Company The infrastructure plan of the data warehouse describes the hardware, software and data networks, which are crucial in providing support to data warehouse. The infrastructure plan is dependent on two factors, the project budget and the results of gap analysis. Architecture of Infrastructure and Information Systems The architecture of infrastructure and information systems is built on telecommunication networks, data warehouses, databases, hardware, software and their procedures that are managed by various specialists (Khan, 2005). Due to the current globalization in business, it is important to put in place extensive planning to maintain the complex infrastructure. Information systems and infrastructure need to be properly set up to create significant options for various corporate initiatives that might involve mergers, transformations, and acquisitions in the global business market (Kerschberg, 2001). Information Services Organization Internal units or outside firms will deliver the information services of the company. The organization of information services characterized by outsourcing is essential in improving the accessibility levels, enhance cost saving and emphasizing the company’s focus on its set goals or

Sunday, October 27, 2019

Radio-frequency Identification (RFID) System Development

Radio-frequency Identification (RFID) System Development Abstract In this proposal, I would like to investigate is the shopping system work for the visually impaired person. For the methodology part, my research is separate in two main parts. In the first part, I will interview with the supermarket customers to gain a basic understanding of the opinion to build a shopping system work for the visually impaired person. In the second part is about the product, the process is the supermarket got the RFID system in the future, then visually impaired person have the watch to receive the RFID that let them to know where they are and also the information of the product they want. My system will also want to understand the specific difficulties and troubles that the visually impaired person may happen and their needs with the super market shopping system. I begin by evaluating the impact of supermarket and the visually impaired person. I will show the system which for the super market to use, then examine the results of a survey of super market customer with their opinion about install a system for the visually impaired person to use in the supermarket. Moreover, there will include the budget of this system. Problem Hong Kong already positively developed the science and technology from the mid-90s, but in 1999, the financial secretary Donald Tsang Yam-Kuen, proposed that Hong Kong must develop high-tech massively, innovates positively the science and technology, except for is facing the bubble economy effect Hong Kong economy, develops an outlet, hoped that uses Hong Kongs superiority, makes Hong Kong to develop Asias scientific research key position. The intrinsic condition first is talented person: Hong Kong would like to create the value, the development science and technology, what most essential is the talented person, Hong Kong as a result of the place and the history cultural context superiority, can attraction large quantities of people with professional skills, Carried out the popularization education positively after for many years, Hong Kong persons educational level is promoting unceasingly. The local each institutions of higher education launchs curriculum, like the mechanical engineering, the electronic engineering, biotechnology and the information science and technology, can train thousands of technical people with professional skills every year for Hong Kong. In office person Shi the aspect, the government encourages the industry to pay great attention to cultivate the talented person, provides the large taxes and levies width to reduce for this reason, and through new technology training plan, to recommend for admission to school the repairing study new science and technology the company to provide the financial support. Special zone government for raise local working population innovation ability, in 99 years report on government administration proposed that in the elementary education stage carrying out comprehensive education, cultivate the student the innovative idea and creation ability. The student besides the study basic academic knowledge and the technological means that can also grasp the thought that the analysis and the communication skill, as well as has the essential skill, will enable can derive the new knowledge in the future and adapt the new thing, drove that the student will enrich himself unceasingly, will make every effort to progress. Infrastructure: As early as in the early 90s, Hong Kong invested a hundred million seven thousands of US dollar establishment Pan-Asian fiber optics system, connected North America, European, Australian and Asian each region, but Hong Kong was also the global first development interaction television and the high speed transmission network area. These infrastructure overcomes the good foundation for Hong Kong development information science and technology. Fund: Develops the new science and technology to need the huge fund, but Hong Kong takes the internatio nal financial center, can buy from all over the world the capital in the port investment. Except for this, the local enterprise recent years also started to invest the high tech industry, if positively developed the telecommunication business with the yellow group, but Hong Kong telecommunication also invested hundred hundred million development Internet service. Government policy: The government recent years started to take the high tech service, developed the high tech for Hong Kong to make the good environment. But in the promotion industrial technology horizontal aspect, the government has established the industry science and technology center and the industry and the technological progress bureau in the 90s, also through industry bureau and productive forces promotion bureau assistance manufacturing industry lift technique level. Scientific research: Hong Kong each universities, colleges and institutes for many years in the scientific research have made many progresses, success ively in the Internet technology, biotechnology, environmental protection and the electronic currency and so on researches and develops the leading whole world variously the technology, but these achievements in scientific research develop the tech industry strongest backing. Intrinsic demand employment question: The technical education also simultaneously brings the people with professional skills surplus question. Because Hong Kong development sciences and technologys step is too slow, the labor market simply cannot buy in the people with professional skills completely, causes question which the unemployment and the capable person flow out. Therefore, develops the high tech to Hong Kong is urgent. Industry reforming: Taiwan, Singapore and South Korea as early as started in the 70s by crowded to transfer gradually the industry by the work the capital, the technology are crowded, and achieved the arrogant person achievement. Reviewed Hong Kong to fall behind many in this aspect, until now still outside moved reduces the cost the way survival. Must seize Asia industrial center again the status, we must develop the high tech, assists industry reforming. Multiplication: Now Hong Kongs economic structure too emphatically trade and financial service industry, both Canada occupies local total output value over 40%, but not the balanced development brings the enormous concealed worry like this for Hong Kong. Develops the high tech to be possible to strengthen the manufacturing industry the proportion, realizes the economical multiplication. External factor Twenty one century by Yu Wei will be knowledge and the technical century, technological progress successful or not plays to a national or the local competitive power the decisive role, now many countries already forestall to start. The history tells us, Hong Kong each time peak is leads by the external factor, therefore, if we cannot seize tighten this opportunity, catches up with develops the high tech last bus, we will certainly to degenerate into twenty one century loser. Feasible pattern. The high techs itself can the independence by an industry form development. Hong Kong has the splendid infrastructure, a knowledge and the foresight capable person, the huge fund and craves in the new thing quality is to develops the high tech industry ideal place. Taiwans Hsinchu science park and USs Silicon Valley, is the high tech industry independent survival, but can lead the economic development the successful example on the other hand, the high tech may also assist Hong Kong each profession lift technique and strengthen the productive forces, and raises the working efficiency, reaches to decreases the cost the benefit. The shipping industry may introduce the computerization management, raises the cargo handling efficiency; The clothing industry may use the computer establishment ready-made clothing design model and raw material database, manages the production and the warehouse; The electronic manufacturing industry may buy the new machine, by formerly made the OEM low-order e lectronic part evolution to independently to design and the production higher order electronic products; The revertex and the toy business may also introduce the computer aided design and produce (CAD/CAM), improvement product innate nature. In summary, Hong Kongs high tech development road to should be the opening independent high tech industry, in addition by vanguard technology transformation existing profession, to technology-intensive direction adjustment. This kind two legs walk the development model, will bring the biggest benefit for Hong Kong. In summary, Hong Kong has develops high tech all essential conditions, but the high tech can also lead the whole economic development, therefore, developed the high tech absolutely is the most suitable road to approach to Hong Kong. We can see that Hong Kong is becoming a high level technology city, all things around us are become digital and high quality. We will think that every single people in Hong Kong can enjoy the benefit of it. How what we cannot see is there still have some group of people in the society that still have life uncomfortable. The visually impaired people in Hong Kong are difficult to shopping in the super market which I think high technology can help them to improve their daily life. Our government have say before that we need to developed the science and technology, so why we dont do it today? The World Health Organization announces, the world approximately has 45,000,000 visually impaired people, the including 90% visually impaired person, are in the developing country. The world regards the barrier patient to reach 1.35 hundred million people, visually impaired persons world, has analogized has been the dark world. In the dark world, how should fit to the fact world? How to survive? This is the discerning person is unable to realize. since 1960, European and American various countries have started to impel to let of physical disabilities the positively and other motion barrier can like the common normal person use each kind of building, the facility, the activity venue as well as the transportation vehicle and so on. This kind the movement which causes the disabled persons to pass unimpeded, is called the non-barrier movement Importance of the Barrier-free design. Enhances regards bonds the public figure to live the innate nature an important condition is penetrates the improvement public place the channel facility, enables them to walk independently, has a greater degree-of-freedom to participate in the community moving, integrates the society easily and establishes the society which together with the disabled people more harmonious altogether melts. Need of for the coordination social development, promotes the Barrier-free design facility unceasingly, the promotion regards bonds opportunity of the public figure equality participation social activity, lets them share in the information, transportation, path, building and other aspects similarly with the average person the public utility, realizes the government to propose that the society altogether melts without the barrier idea. Most of the visually impaired person may have problem for their daily life, such as choose the product and go to pay the money. We can see there are lots of different facilities to help them solve the daily life problem. For example, the tactile map the tactile guide path and the audio description, which I think is useful tools. But we cannot find those useful facilities in the supermarket. What I can do is create a supermarket system for the visually impaired person to use, to make them feel more convenient during shopping in the supermarket. A system for guiding the visually impaired person including the watch with receive RFID system function and the earphones is a sound generator, to guide the visually impaired person what goods they are watching for and how much is the prices. In 22nd century, people will use the entire high technique product to let their life become convenient, so as the visually impaired person. We can expect shopping system will become very useful for them in the future. Aim My aim is to provide a high technique system to let the visually impaired person use in the supermarket. They can simply wear a watch which with receive RFID system function and the earphones to explore the bar code and they just listen to the voice, then they will know what kinds of food that they are searching for. Visually impaired persons as society in special groups, needs the society to give them more concerns and the attendance, enables them a better independent life. How to walk safely with the purchase life needs is the visually impaired person the most major problem of their lives, According to the past visually impaired product advantages and disadvantages and the visually impaired person personal request and need, I has designed a set of more perfect supermarket visually impaired person guidance system. On the super market, I can sees the visually impaired is hard to decide where should they go and about the product information. They always need to ask for help and that I thing will waste their time very much; I fell so uncomfortable with their situation. If there has set of functions perfectly to lead the visually impaired system to have well. Therefore, I start to collect the material, bustles about for my system. After the material collection, I found that Hong Kong has 120,000 visually impaired people, includes the hemianopia. The visually impaired person always does the things for independence in their life, they made the basic independence depending on their strength, but there still have the things that they cannot do and aspect. After understanding partial visually impaired people, I understanding to the visually impaired person in the journey and the life difficulty, I has obtained them certain subject matters which faces in the daily life: They live in a dark world, walked cannot find the concrete position and they are hard to find out the things that they want. Thats why I want to provide the super market system for them to use. To achieve the aims, I will focus on the relationship between shopping system and the coding system which supermarket provide .The following are some hypotheses that I would like to investigate in this research. H1 Most of visually impaired person are not easy to shopping in the supermarket. H2 Most of the visually impaired person need the shopping system. H3 shopping system for the visually impaired person is work and gain profit. H4 Provide the high quality and good user interface shopping system instrument. H1, H2 and H3 investigate the socio-economic (marco) aspects of shopping system. In order to research H1, I will research the visually impaired person in Hong Kong and other country such as US, China.etc . H2 Reveals most of the visually impaired person need a tools to help them to shopping themselves. H3 I need to sure that this system can get the profit because that the main objective that a business plan come from. H4 Provide the high quality and f good user interface shopping system instrument to make sure that visually impaired person people can enjoy their shopping, they can get a joyful lifestyle. Background PARKnSHOP As my target is install the system for visually impaired person to use in PARKnSHOP. I will give a short descript for PARKnSHOP first, they are the local supermarket store, they are one of the largest supermarket in Hong Kong. They aim to give customers the highest quality product and outstanding value for money, they also provide many fresh foods for customers to choose, and they will give the most reasonable price of the product to the customers. PARKnSHOP was start at 1973 by Hutchison Whampoa, they have more than 200 stores already over Hong Kong and Macau these two places, which is a big chain with 9000 employees and achieve themselves to their commitment with innovation and provide good quality of service to the customers. They are a member of Watsons from Hutchison Whampoa Limited. The famous service of PARKnSHOP is the Fresh Check and Price Watch two programmes. Fresh Check promise that their will give the most good levels of food safety to their customers and it is at the be st value in town. Price Watch will set the price near standard of Hong Kong retailing and similar shops setting price. If the customers find that their Price Watch products price is higher than others store that they will give back the gift to customers which make the customers feel more confident. To show their responsibility of the product price setting. PARKnSHOPs have more than 50 Superstores in Hong Kong. They start the first Superstore in Hong Kong in 1996. Superstore concept has transformed the mind of Hong Kong people think about the supermarket shopping store. They give a new concept of supermarket for the customer that they are not like the traditional supermarket store. Giving their customers the most lots of selection with their store items in Hong Kong, provide lots of food such as fish, vegetables, sushi, snack and the rice. They also provide all the life necessary product, for example blanket, dish and the bowl. The larger PARKnSHOPs superstores will provide clothes, bed, imported cosmetics, and bath accessories, a DIY section, lots of general household products to the customers.They also have the first PARKnSHOP Megastore start in 2002, it with a floor space of 6 700 metre square which is a very big area in Hong Kong. Visually impaired person According to the Social data collected via the General Household Survey in 2008. There are currently 122, 600 legally visually impaired person in Hong Kong. Visually impaired person is a persons whos with eyes seeing difficulty and those who had been appraise as being visually impaired person, sometimes visually impaired person may just have the low vision under the professional checks or define they will have a long-term seeing difficulty with one eye or both eyes whether they are with or without wearing any correcting glasses lenses. They living in the Hong Kong who face daily obstacles with routine tasks, especially in regards to their experiences within supermarkets and stores. Developing assistive technologies and handheld devices allows for the possibility of increasing independence for those who have low vision. Currently, many grocery stores treat those that are visually impaired person as high cost customers, and dramatically undersell to this market, ignore to take their needs into consideration. The use of computational vision can be advantageous in helping these visually impaired person customers, as restrictions such as the limited ability of guide dogs, frequently changing store layouts, and existing resources do not allow for a completely independent shopping experience. Using technologies such as object recognition, sign reading, and text-to-speech notification could allow for a greater autonomous solution to the growing problem. Total visually impaired is visual light sense and complete lack of form; it is clinically recorded as no light sense. Visually impaired is frequently used to describe severe visual impaired with surplus mision. Those kind of described is show that the visually impaired person having only light sense or have no more sight than the ability than they can do to tell light from dark area or the general direction that they are of a light source. To decide which people need the special assistance is because of their visual disabilities, governmental guide handbook for define the visually impaired person. In most of country, legal visually impaired person is defined as they can see 20/200 or less far with the better eye and the best correction possible. That means that a legally visually impaired individual would have to stand 20 feet from an object to see it with best correction possible and also the same degree of clear as a normally sighted person could from 200 feet. In many areas, people with average acuity of less than 20 degrees are also classified as being legally visually impaired. About ten percent of those deemed legally visually impaired, by any measure, have no vision. The rest have some vision, from light sense to relatively good acuity. The ten revision of the World Health Organization International Statistical Classification of Diseases,have say that low visionis defined as visual sense of less than 6/18, but e qual to or better than 3/60, or corresponding visual field loss to less than 20 degrees, in the better eye with best possible correction. Visually impairednessis defined as visual acuity of less than 3/60, or corresponding visual field loss to less than 10 degrees, in the better eye with best possible correction. Tactile graphicsare the images use to raise outward to let the visually impaired person can feel them and know about the infoemations. They always use to provide the non-textual information such as maps, graphs, paintings and also the diagrams. The graphics can give the verbal description, sounds for the visually impaired person to read it in their mind and remember it. RFID RFID already the dispersion quietly on our life, very common to saw or heard this noun, Strange did not know that behind it the operation principle and the technology. Radio Frequency Identification (RFID), Chinese may be called the wireless radio frequency recognition system. Usually is the system which is composed of sensor (Reader) and RFID label (Tag), its operations principle uses the sensor launch radio wave, touches in the induction scope the RFID label, and produces the electric current because of the electromagnetic induction, supplies on the RFID labels chip to operate and to send out the electromagnetic wave response sensor. Actuates the energy origin difference, the RFID label to be possible to divide into the driving type and the passive form two kinds: The passive form label itself does not have batterys installment, needs the electric current to depend entirely on the sensor the radio wave electromagnetic induction production, therefore only will then be receiving the signal which the sensor will send out only then the passive response sensor; But the driving-type label built-in has the battery, may transmit the signal to supply the sensor read on own initiative, the signal transmission scope relative to be also broader than the passive form. Actually RFID already has in our daily life environment, will drive on the highway not to need to stop the vehicle to give ETC which the coupon ticket will use the prepaid card, will go 7-11 to buy a drink to use VISA WAVE the credit card, on the beloved pet body will implant the pet chip, in the store or the library security chip, will get in the home to open MiFare which the front door entrance guard will use the chip card, these will be the RFID practical applications. The RFID characteristic especially qualify uses for to take the person or goods on circuit control tracing and the recognition. Therefore RFID widespread application in entrance guard control, flow control as well as aspects and so on electronic ticket. In addition RFID has formulated the global unified ISO standard, simultaneously favors the opportunity which RFID brings, had many manufacturer investment related industry research and development, in recent years in domestic and foreign promotes many and the RFID re lated application for example: The global biggest chain-like circuit discusses Wal-Mart to request its first 100 big upstream supplier installs the RFID label on the goods packing or the stack board, with the aim of tracing the goods on supply chain immediate information, may reduce the cost and enhance the product information the transparency; The domestic Yulong automobile the RFID technology application in the car care service flow control, the vehicle owner may grasp clearly in the restroom loves the vehicle immediate processing situation and the progress; Three always use in RFID patients recognition, avoids giving the medicine to be wrong, the large enhancement prepares the medicine with to give the medicine the accuracy. In electronic ticket application aspect, because the RFID label built-in memory may deposit the related recognition material, in addition encrypts the mechanism then records the ticket tickets content security in the electronic chip, therefore may widely apply in the jot expends, in order to avoid eliminates pays in cash gives change or the credit card signature and so on is troublesome. Like 2006 FIFA World Cup Soccer the Organizing unit and Phillips Corporation cooperates, discards the traditional admission ticket, changes picks the RFID chip card, this act, besides enables the fan to confirm the admission fast, this RFID electron admission ticket may also use for to pay in the field expenses and so on other like parking, dining; The MiFare chip but in domestic, in the majority of Taibei manpower has the long travel card which uses is also one kind of RFID card. Besides may use for to build DORTS, the public vehicle, the cat cable and pays the parking fee, in the technology should be possible to use in other lives the jot expense. Limited to the domestic financial law, the long travel card can only use in the transportation enterprise, has not been able to carry on the service which the jot expends; But last year the domestic four banks and the Taibei Wisdom Card Ticket Company signed a treaty the release long travel jointly card, and unified VISA which the VISA International organization promoted the WAVE function, enabled the cardholder besides to be possible to travel by the populace transportation system, might also use in facilitating the ultra business to expend, brings more conveniences the services. Does obeisance bestowing of the technical, RFID lets the life be more convenient, be safer, as soon as the imagination gets down the supermarket to buy a vehicles commodity, as soon as so long as the shopping cart passes through the sensor shopping detailed list, the bill produces immediately, does not need to line up and so on sales clerks 11 to inspect a nd verify paying up now likely; Also one gets in the home, all around the temperature, the light and the electrical appliances turn the hypothesis which immediately you like, west does not need to look looks for the remote control and the switch; When familys refrigerator food drink not enough, the automatic under order form dwelling will match the government office, will not need to turn on the refrigerator to discover that most liked being possible not to have happily, this will really be the convenient future, moreover this already was not in the future far. RFID Receiver The receiver of RFID is provide by Maxells, their new RFID system is comprised of an advanced RFID reader and RFID chip that is customized for individual applications. It allows information to be wirelessly transferred from a tag to a reader to enhance the ability of companies to track individual items. Manufacturer Welcat Product Outlook Corresponding specification ISO/IEC15693 frequency band 13.56MHz Maximum communication distance 50 Kilometer Available RFID 1-CODE, my-d, Infineon technologies, Tag-it Outputs/into the interface RS232C Slaving voltage +3.3V~ +5V Consumption electric power 750 mW (when connect) Critical review of relevant literature Description of the system In the system, there include four main products Tactile Supermarket Layout Map, server, RFID system and also the watch for the visually impaired person to use. The first one Tactile Supermarket Layout Map is installed at the supermarket main entrance. That can make the user easy to find it out as they come to the supermarket and use the map without position problem. Tactile map is important tool to finding help for people with visual impaired. To use a map more effectively, it is essential to know ones own position on the map. For a person with visual impaired this usually means identifying a location of distinctive landmarks in the environment, if this location is located on the map it will provide the basis information for making a decision about their own position. Moreover, the map will provide the date for the visual impaired person such as the supermarket instantaneously best prices choose and also the new arrival product. They can search the product basic on the type or the b rand name of the product, which will provide all the Chinese or English two languages for user choose to make it more use effectively. Maybe they will not know about how to use the map, so the map will also provide a HELP function which the staff will come immediately and solve he/shes problem. The system will also provide the audible device allow the speech function which just likes a mobile phone. Every supermarket will have their own system to provide the cost and information of the product. Nowadays, they will use the traditional method to show the cost to the customers, they show the price and the name of the product on the paper then press it in front of the product. I can see a few times that the customers complain with the system price is not match with the show price. That happen will make the customer feel angry and inconvenient. Some time they will choose another product to buy, but in the worse case, they will get complain with the supermarket fraud with their trust. In the future, we should use the LCD monitor to display the price and the product information which will make the process of change the price make more convenient and reduce the use of paper. In the future, supermarket will use the RFID which is the use of an object applied to or incorporated into a product for the purpose of identification and tracking using radio waves. Some tags can be read from several meters away and beyond the line of sight of the reader. There will have a server to save all of the date for price and information of the product, no need the super storage device, just simplify a computer can make it happen. The date will send to the Tactile Supermarket Layout Map to provide the date of the product. Visually impaired person use the watch, inside the watch their have the receive RFID receiver to receives the date of RFID and they can listen to the price and the information such as expire day, nutrition information and the brand name of the product with their earphone. The RFID plan may body making to order He said that the RFID product divides into the initiative radio frequency and the passive radio frequency two broad heading ? initiative radio frequencies is the label built-in battery, sends out the electric wave to arrive at the microreader on own initiative, lets the sensor read material. The passive radio frequency is in the label does not have the battery, instead sends out the electric wave by the microreader, shoots on the label to bounce the reclamation information. Because the passive radio frequencys label compares the thin body, therefore applies generally at the retail trade, for example this companys label uses in the jewelry profession. As soon as so long as the customer takes up the jewelry, the staff member then available microreader read pastes on jewelrys label, immediately tells the product material and the selling price the customer. He pointed out that the passive radio frequency label price may be very cheap, for example a time has bought 5000, each selling price may lower to 0.5 Yuan. Besides jewelry industry, passive radio frequency label also widespread applicatio